WordPress is an open source platform for creating websites and blogs. It is probably the most popular content management system (CMS) in the world, with over 60% market share. WordPress is easy to use and can be used to create a wide range of websites, from simple blogs to complex e-commerce sites.
Today’s times demand businesses to be online, having a website is a given. Why choose WordPress?
1. Easy content management
WordPress is a very intuitive content management system (CMS) that allows you to easily add and edit not only the content on your website, but also its appearance. You don’t need to have any technical knowledge or programming experience to create and manage your own website, you don’t even need to speak perfect English, as basic web management is available in dozens of languages including Czech or Slovak. With the help of plugins or a wide community, you can fix minor flaws in the beauty of your site, but also add functionality in many areas. This brings us to the second point…
2. A wide range of options
A big advantage of WordPress extensions is the huge OpenSource library of plugins to which the community can contribute, thus ensuring a wide range of functionalities that you can get in a few clicks. You can also add your own code, either in the form of snippets (a short piece of code that addresses some functionality) or perhaps CSS that can handle the site view. Often, however, there is no need for coding at all, most of the functions have already been needed by someone before you, so they are available in plugin form and you can conveniently edit the look yourself using one of the web builders (this is also a plugin) such as Elementor, Divi or the basic WP builder Gutenberg.
3. Search Engine Optimization (SEO)
WordPress includes a number of search engine optimization tools and plugins to help you improve your site’s visibility in search results. This can contribute to more natural traffic to your site. Just as SEO is a broad term, the range of optimization plugins is also very broad. There are plugins that help you with the basic rules of textual content (word count, theme stalls, image captions…) others provide speed-based site optimization and let’s not forget the responsive ability, most of the most used templates are already very well adapted to display on mobile devices by themselves, you then only need to tinker with the content.
4. Security
Everything has its pros and cons, and so does the OpenSource system on which WordPress is built. It allows anyone to look into the code and find a bug, this can be exploited by anyone, but more likely the bug will be found by the community and thus fixed very quickly and send an update to all sites. On the other hand, most of the unauthorized access to the system happens due to users themselves not being careful with their data or choosing passwords like “1234”, such a password is an open gate to any system. But even WordPress can deal with this, there are plugins that set the conditions of what the password should contain, or how many login attempts the user has at a given address.
5. Compatibility with mobile devices
WordPress is compatible with a variety of mobile devices, which means that your website will look good on all types of devices, whether they are computers, tablets or smartphones. This is important in this day and age where most people use mobile devices to browse the internet. Having a website that is compatible with mobile devices will allow you to better reach and meet the needs of your visitors and increase traffic to your website. Moreover, you can also manage it yourself from your mobile, both from a browser and using an app.
If you are interested in creating a professional website on WordPress, get in touch and we will be happy to discuss your idea with you.